The first Chinese Brand day——The road of brand building in China

May 10, 2017 is China's first "Chinese brand day". For this reason, Shaanxi Belt and Road Enterprise Development Association, Xi'an Jiaotong University, College of Humanities and Social Sciences and national college students' cultural quality education base specially held a "Chinese brand building road lecture".
The lecture was presided over by Professor Li Li, vice president of the school of Humanities and social sciences of Xi'an Jiaotong University. Discuss the significance of setting up "China brand day". How many famous brands are there in China? How to play the leading role of brand to promote the upgrading of supply and demand structure, how to promote the transformation of Chinese products to Chinese brands, and how to make made in China gradually become a gold lettered signboard, which not only becomes the pass of the global market, but also helps China's rise in the global market
Recommended by Shaanxi Belt and Road Enterprise Development Promotion Association, Mr. Yang Zhihong, partner of maker cloud business platform, Mr. Zhang Kai, chairman of Xi'an Qianjia coarse grain King catering Co., Ltd., and representatives of entrepreneurs from all walks of life participated in the activity.
 

The one belt, one road, Secretary General Cui Yiting, Secretary General of the Shaanxi Belt and Road Enterprise Development Association, has made a report on promoting brand building. At present, one belt, one road construction is emerging as the international cooperation is becoming increasingly active, and will become a model of "competition and cooperation, achieving win-win". This highlights China's commitment to the world as a responsible power.
To carry out brand building, enterprises need to start from the three elements of quality, taste and culture, as well as the four processes of shaping and cultivating, reshaping and cultivating, creating and re creating, (1) establishing brand awareness. Brand is the image of an enterprise, the reputation of an enterprise and the soul of its competitiveness. Brand is not only the work of workers, but also contains their quality, quality, attitude and emotion. Brand is not a luxury. In brand building, green and low-carbon production, simple and beautiful lifestyle should be respected to achieve harmony between human and nature. At the same time, the brand needs ordinary labor and craftsman spirit to hold up the brand dream with labor. (2) Improve cultural strength. (3) Use big data to carry out experiments or experimental research. (4) Scientific and comprehensive management of the whole process of brand.
One belt, one road to China's brand day, is not only to be adopted by the community, but also to create a good social environment, to promote brand building, to boost the development of the real economy, to enhance strength and competitiveness, and to serve the "one belt and one road" construction. "May 10th" is a good example for the society. One belt, one road, is to build up a correct brand culture view and spread the brand culture to the world. For example: (1) cognitive, to ensure the importance of brand in the whole society to form a consensus. (2) Diversity, to ensure that the brand meets the needs of different levels. (3) Innovation, to ensure the innovation needs of brand building, cultivation and creation. (4) Competitiveness is the need to ensure fair competition of enterprises that create brands. (5) Premium, to ensure that enterprises creating brands get high return demand and realize brand premium.

In the lecture, Professor Li Li Li, vice president of the school of Humanities and social sciences of Xi'an Jiaotong University, said that on April 24, 2017, the State Council approved the establishment of "Chinese brand day" on May 10 every year since 2017. So far, China has successively implemented a series of strategies, such as sustainable development strategy, science and education strategy, talent strategy, quality strategy, national intellectual property strategy, standardization strategy and so on, and timely launched the strategy of cultural power and brand strategy, which is of great significance. The implementation of brand strategy is a long-term and arduous task. Science and technology, education and talents are the support of brand building, quality, intellectual property rights and standardization are the foundation of brand building, culture is the essence of brand strategy, and sustainable development is the goal of brand building.
 

Yang Zhihong, partner of maker cloud business platform business, first explained the "brand" to everyone by explaining the founding process of giant bio kelijin brand. Each of us is closely related to the brand. A good brand must first be known by people, followed by a good product, and the most important thing is that people have a long-term loyalty to it. Therefore, to build a brand, there should be a "win-win" one Mentality, there is a spirit of struggle and creation.

Mr. Zhang Kai, chairman of Xi'an Qianjia coarse grain King catering Co., Ltd., shared with you from the aspects of his entrepreneurial process, business operation, management, procurement and promotion. Brand can bring premium to the owner and produce value-added intangible assets. Brand is a conscience, is the enterprise and the staff parallel, is the public welfare enterprise, has the social responsibility and the mission. To be a brand, you should have endurance and persistence, and avoid speculation mentality, which is the proper attitude of brand.